JUL 2022
Richard Busby becomes
Manager of the Sponsorships Division
JUNE 2022
S! signs its first cyclist, Rasa Leleivyte
MAY 2022
S! Denmark is born
MAY 2022
S! forms a partnership with Radio Sportiva for the Giro D'italia
MAY2022
S! names Gianluca Bertuccelli as its Business Development Manager
MAR 2022
S! forms a partnership with 24Ore Business School
MAR 2022
S! brokers the Powerade commercial with Antonio Conte, along with the American company IMG
FEB 2022
Lorenzo Zazzeri signs with S!
JEN 2022
Florence Court lawyer Cosimo Cappelli brings his personal expertise, experience and professionalism to S!
JEN 2022
Ruben Fernando Moedim, known as Rubinho, becomes part of the S! universe
JEN 2022
Emilio Magni, Official Doctor of Astana Cycling, joins the S! team
JEN 2022
Fiona May, world long jump champion becomes part of the S! team and a top talent of the Public Speaking Unit.
JEN 2022
The Cycling Unit is born, headed by Simone Biasci
JEN 2022
S! names Giordano Iovine its Chief Digital Officer
JEN 2022
Zeno Zanghirella joins S! as manager of the Public & Motivational Speaking Unit.
DEC 2021
5-time Olympian, 2011 World Champion, 14-time Italian League champion and 5-time LEN Champions League winner Stefano Tempesti joins the S! team.
DEC 2021
Mauro Camoranesi. The world champion, icon of international football, and legendary midfielder officially joins the S! team.
DEC 2021
Daniele Amerini joins S! as Special Project Manager
DEC 2021
Renowned by Italian and international critics as one of the most original voices of his generation, and the author of eight novels and story collections, Pietro Grossi becomes part of the S! Team.
DEC 2021
The S! Events Unit is created, headed by Luigi Nappo
DEC 2021
S! announces Paolo Di Canio is a member and the spokesman of the Public Speaking Unit
DEC 2021
Matteo Roggi becomes S! Chief Sports Officer (CSO)
DEC 2021
Edoardo Giacone is named S! CEO
DEC 2021
S! is born.